Team HARD. Racing
2,000,000+ Video Views
75,000+ Followers
Best Engagement in Market
The Client
Team HARD. Racing. based in Kent, England are a Motor Racing team that compete in the UK’s most prestigious series, the British Touring Car Championship which is televised live on the ITV network.
We were tasked with raising this teams profile within the championships fan base to turn them into a fan favourite as well as attract new followers from outside their usual target audience.
What We Did
Our organic social team took control of all social accounts and worked with their creative team to devise a plan to generate quality content that appealed to a variety of audience groups.
Ever since, our strategy has consistently delivered results and far surpassed their competitors’ growth in the digital space, turning them into a champion in this area.
Whilst working with them we have achieved:
- Taken the team from the least engaged with to the most engaged with team in their championship.
- Provided a new ‘selling point’ for the team when negotiating commercial deals.
- In the 2023 season we achieved 2.5million video views across Instagram, Facebook and TikTok.
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