by Josh Bashford | Oct 6, 2026 | Lead Generation
A homeowner planning an extension wants to see one thing before they pick up the phone: work like theirs, done by you. That is what photography for builders marketing comes down to. A real photograph of a real job answers that question in a second. A stock photo of...
by Josh Bashford | Oct 1, 2026 | Search Engine Optimisation
A boiler packs in on a Sunday night. The homeowner picks up their phone, types “plumber near me”, and Google shows a map with three firms underneath it. Whoever is in those three is first in line for that call. The industry calls the work of getting into that list...
by Josh Bashford | Sep 29, 2026 | Lead Generation
A homeowner standing in a tired bathroom does not want to ring a builder. They want to take three photos, send them, and get on with their evening. More and more of them do exactly that, and the app they send them on is WhatsApp. Set up properly, WhatsApp Business for...
by Josh Bashford | Sep 24, 2026 | Lead Generation
An ad gets a homeowner to look at you. What they read next decides whether they ring, and for most builders the next thing they read is a row of stars. That is why Google reviews for builders are worth more than they look. A review costs nothing to collect, and it...
by Josh Bashford | Sep 24, 2026 | Lead Generation
Renovation budgets have not held up this year. What has held up is which rooms people spend that smaller budget on, and for anyone chasing bathroom fitting leads or kitchen work, it is the same two rooms it always was. The 2026 UK Houzz & Home Study, fielded...
by Josh Bashford | Sep 24, 2026 | Lead Generation
Right now, most SME builders are still busy. Jobs booked months ago are running, the diary is full for the next few weeks, and turnover this year is ahead of last year. If you judge your business by how the phone rings on site, everything looks fine. Look at the...
by Josh Bashford | Sep 16, 2026 | Lead Generation
The cheapest job you will win this year is one you have already paid for. The advertising has run, the homeowner has found you, and the enquiry is sitting on your phone. Everything expensive about getting that person’s attention is already done. Responding to leads...
by Josh Bashford | Sep 10, 2026 | Lead Generation
For years, the searches around home improvement jobs have mostly been about cost. “Loft conversion cost”, “house extension cost”, “how much does a heat pump cost”. That has not gone away. But across seven separate trades this year, near me searches for builders and...
by Josh Bashford | Sep 8, 2026 | Lead Generation
You are on site anyway. The scaffold goes up, the steels go in, and by Friday the room looks nothing like it did on Monday. That sequence is the raw material for a year of advertising, and capturing it costs under a minute a day. The useful question about video...
by Josh Bashford | Sep 3, 2026 | Lead Generation
You have run Facebook ads before. The leads came in, the phone numbers were real, and almost none of them turned into work. Some never answered. Some wanted a price for a job you do not do. One wanted a quote for a garden wall in a town two hours away. So you turned...