by Josh Bashford | Oct 22, 2026 | Lead Generation
Every homeowner who lands on your site has already done the hard part for you. They saw an ad, searched for a firm, or got your name from a neighbour, and they clicked. What happens next depends on one page. A good website for builders answers the questions that...
by Josh Bashford | Oct 22, 2026 | Lead Generation
Every homeowner who is thinking about a new bathroom, an extension or a roof repair asks Google first. Read enough of those searches together and you get a fair picture of which jobs are coming, and what people want to know before they pick up the phone. This is our...
by Josh Bashford | Oct 22, 2026 | Lead Generation
Before a homeowner rings a builder about an extension, they want to know roughly what it will cost. If your website does not tell them, a national cost table will, and it knows nothing about your area, your spec or your prices. A house extension price guide built from...
by Josh Bashford | Oct 22, 2026 | Lead Generation
Most new patients are already looking for you. They just are not typing “chiropractor”. Good marketing for chiropractors in the UK starts from the words a person in pain actually uses, which is increasingly the name of their pain followed by “near me”. Match those...
by Josh Bashford | Oct 13, 2026 | Lead Generation
The cheapest enquiry you will get this year is from someone who has already paid you. They know your work, they trust your team, and they have your number somewhere. The trouble is that “somewhere” is usually a phone they have since replaced. Staying in front of them...
by Josh Bashford | Oct 6, 2026 | Lead Generation
A homeowner planning an extension wants to see one thing before they pick up the phone: work like theirs, done by you. That is what photography for builders marketing comes down to. A real photograph of a real job answers that question in a second. A stock photo of...
by Josh Bashford | Oct 1, 2026 | Search Engine Optimisation
A boiler packs in on a Sunday night. The homeowner picks up their phone, types “plumber near me”, and Google shows a map with three firms underneath it. Whoever is in those three is first in line for that call. The industry calls the work of getting into that list...
by Josh Bashford | Sep 29, 2026 | Lead Generation
A homeowner standing in a tired bathroom does not want to ring a builder. They want to take three photos, send them, and get on with their evening. More and more of them do exactly that, and the app they send them on is WhatsApp. Set up properly, WhatsApp Business for...
by Josh Bashford | Sep 24, 2026 | Lead Generation
An ad gets a homeowner to look at you. What they read next decides whether they ring, and for most builders the next thing they read is a row of stars. That is why Google reviews for builders are worth more than they look. A review costs nothing to collect, and it...
by Josh Bashford | Sep 24, 2026 | Lead Generation
Renovation budgets have not held up this year. What has held up is which rooms people spend that smaller budget on, and for anyone chasing bathroom fitting leads or kitchen work, it is the same two rooms it always was. The 2026 UK Houzz & Home Study, fielded...