• Website Maintenance
• Instagram Paid Ads
• Facebook Paid Ads

AT A GLANCE

• Social Media Management
• Content Creation
• Search Engine Optimisation (SEO)
• Google Ads (PPC)
• Bing Ads
• Lead Generation
• Website Maintenance
• Instagram Paid Ads
• Facebook Paid Ads

DON’T GLAZE OVER THESE RESULTS.

Minimal Frame Projects is an established firm, based in the South West of London and renowned for providing exceptional bespoke and impressive glazing solutions for Homeowners, Architects & Property Developers. The Minimal Frame Projects team work closely with their clients to turn their concepts in structural glazing, design and manufacturing into reality.

Their unique designs and superior craftsmanship make them a standout in the construction industry – however, despite their impressive portfolio and high-quality offerings, Minimal Frame Projects were not effectively leveraging digital marketing channels to get themselves in front of potential prospects and ultimately generate leads by showcasing their work to a broader audience.

The Challenge

After our initial discovery call with Minimal Frame Projects approached us, it was evident there was heaps untapped potential in their online presence and they knew that they could achieve better results with a more strategic and knowledgeable approach to digital marketing. Their existing efforts in Google Ads, Meta Ads, SEO, and organic social media management were not fully optimised, leading to missed opportunities for lead generation and brand visibility (two things we couldn’t wait to fix!)

Our Strategy and Solution

Understanding the unique needs of Minimal Frame Projects, we devised a comprehensive digital marketing strategy encompassing Google Ads, Meta Ads, SEO, and organic social media management. Our goal was to create a cohesive and highly effective multi-channel approach to drive qualified leads, enhance their online presence and effectively retarget the most engaged audiences.

1. Google Ads and Meta Ads – we launched meticulously planned paid advertising campaigns on Google and Meta platforms. By leveraging advanced targeting techniques and a continuous optimisation approach, we ensure that Minimal Frame Projects’ ad campaigns reached their ideal customer profiles at scale. Our focus is on high-intent keywords and compelling ad creatives that highlight their unique value proposition, leading to increased click-through rates and conversions.

2. SEO Optimisation – after conducting an in-depth SEO audit to identify areas for improvement. The Tip-Top team got to work with implementing on-page and off-page SEO strategies, including keyword optimisation, local SEO optimisation, content creation and backlink building amongst many other SEO deliverables. These on-going efforts keep Minimal Frame Projects’ search engine rankings mega competitive, driving organic traffic to their website and ultimately enhancing their visibility in search results within their target areas of London, Surrey and the South East

3. Landing Pages: We have designed and developed custom landing pages optimised for conversions. These landing pages featured compelling content, clear calls-to-action, and an intuitive user experience, guiding visitors through the sales funnel and encouraging them to take the desired actions. Having specific landing pages that marry up with the specific ad campaigns, the customer journey becomes seamless – crucial when generating leads.

4. Organic Social Media Management – we took over the management of their social media channels, creating consistent content to act as their “online shop front”. By showcasing their stunning projects, sharing customer testimonials, and providing insightful industry updates, we have naturally built a strong and engaged community around the Minimal Frame Projects brand and this gives new prospective clients who may check them out full confidence that they should be getting in touch.

5. Website Hosting: We provide reliable and secure website hosting services, ensuring that our client’ website remains fast, responsive, and accessible at all times. Our hosting solutions also included regular updates and maintenance, ensuring optimal performance and security.

Results and Impact
Our holistic approach to digital marketing for Minimal Frame Projects has delivered impressive results:

Enhanced Online Visibility – our SEO efforts significantly continue to improve their search engine rankings, resulting in higher organic traffic to their website. This traffic is perfect to then retarget via other channels (such as Google and Meta)

Increased Lead Generation and Sales – as a result of our optimised Google Ads and Meta Ads campaigns, MFP are never short of a consistent flow of high-quality leads and new jobs coming in. Filling their sales pipeline with prospects who are genuinely interested in their bespoke glazing solutions keeps the sales team busy and the cash flow, flowing.

Optimised Conversion Rates: The custom landing pages we developed have significantly improved conversion rates, turning more visitors into leads due to an optimised customer journey.