Select Car Leasing – Burton-on-Trent & Glasgow Branches
Innovative Lead Capture
The Burton On Trent office joined Select at the start of June 2020. Previously known as Richard Wileman Associates, the Burton On Trent Office has been a supplier within this industry since 1998 – based in Clay House, Horninglow Street, Burton on Trent.
Select Car Leasing Glasgow, formerly known as Frontier Vehicle Leasing, was established in 1999 by John and Diane Hazlett, 23 years on it is widely recognised as one of the UK’s leading vehicle leasing companies.
Our task was to increase brand awareness in both areas and offer an alternative supply of good quality leads to allow the branches to rely less heavily on head office to generate business.
What We Did
The lead gen team got to work to create innovative ways to stop scrolling thumbs, learn about vehicle leasing and ultimately leave their details with the client.
A number of data capture methods were introduced to test the most effective way of generating quality leads for the branches sales team to work with. Once enough evidence was found, winning ads were then scaled to ensure cost per leads were secured at a low price.
Whilst working with them we have achieved:
- Created new lead generation methods allowing the branch to be less dependable on the franchises head office.
- Provided a platform for the branches sale team to have high quality leads who are interested in cars that they have ‘in stock’ and need shifting quickly.
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