Visionary Renovations
A bathroom and kitchen company generating 200+ leads per month and completing 50+ bathroom & kitchen renovations each and every month!
Visionary Renovations are an established bathroom & kitchen company located in St Helens specialists in, well, you guessed it… high-quality residential bathroom and kitchen projects. Their attention to detail and copious catalogue of completed projects collected over the years speaks volumes. However when it came to getting their ads in the right places and building a consistent flow of work for their team to keep busy with, it wasn’t looking so good…
The Challenge
Before working with us, Visionary Renovations depended heavily on Word of Mouth and referrals. The problem with this? Inconsistent volume of leads and leads outside of their target locations – resulting in a scattered and lacklustre pipeline… not what they want when their ambition is to scale the company and expand the team.
They needed a smarter, more reliable approach to lead generation and a smart trades focused CRM system to manage it all.
OUR STRATEGY AND SOLUTION
We deployed a full digital overhaul combining Facebook and Instagram Ads, content creation, and the TOTAL CRM system designed for residential construction companies.
Meta Ads Lead Generation
We built a full-funnel Meta Ads campaign targeting local homeowners actively looking for a trusted local bathroom and kitchen company to both supply and install their humble abodes…
Our ads showcased Visionary Renovations’ best work with striking visuals and crystal-clear messaging, driving inbound leads straight to their team (rather than through poor quality 3rd party lead platforms such as MyBuilder & Checkatrade).
Content That Converts
Through a combination of our videographer attending finished projects and the visionary team sharing some of their favourite pictures, we crafted high-quality image and video content to position them as the go-to bathroom & kitchen fitting company in their target locations. From past project showcases to team-focused behind-the-scenes clips, their social channels now reflect the craftsmanship and credibility of the business building trust and authority even before the first conversation with the customer.
CRM System for the Trades
To ensure every lead was properly managed, we implemented TOTAL CRM to:
● Automatically capture inbound enquiries
● Assign leads to team members with reminders and follow-ups
● Track project pipeline stages (from quote to signed job)
● Send automated email and SMS updates to prospects
● Provide full visibility on job status, pipeline value and conversion rates
Results and Impact
A consistent flow of projects
The transformation has taken Visionary Renovations right up to completing 50+ bathroom projects each and every month – not leads, 50+ completed projects on a monthly basis.
In-bound enquires so they are never short of work
With targeted ads in place, NEA now receives regular, high-quality inbound enquiries… no more racing to respond on lead portals and losing jobs purely on price alone.
A Brand Trusted by locals
Their new engaging content strategy and social presence now makes them stand out from the competitive market.
Systems to Grow
With better marketing and internal systems, Visionary Renovations has gained the confidence to grow their team with bathroom and kitchen company, manage a high volume of enquires and take on more projects.
See What’s Possible for Your Brand
Every project starts with a conversation. Book a free strategy call and let’s explore how we can deliver measurable impact for your business.
