Case Studies
Schmidt Islington
“We’ve had a great response from the campaigns with far more quality leads”
Schmidt Islington is a premium kitchen showroom operating under the globally recognised Schmidt brand, delivering high-end, design-led kitchen solutions to homeowners in London. With a strong reputation, a physical showroom, and an experienced design team in place, the foundations were solid. However, despite the strength of the brand and product, their digital marketing activity wasn’t reflecting that level of quality and enquiry volume wasn’t what they required.
The Challenge
Schmidt Islington had previously invested in digital marketing, however were not getting the results they deserved and lead and enquiry levels had slowed significantly, leaving the business with very little predictability from its online channels.
They had no dedicated landing pages, no structured social advertising strategy, and no CRM- led enquiry system. While the brand remained strong and showroom traffic continued organically, the online opportunity was being underutilised.
They wanted to:
● Restore and grow online enquiry volume
● Generate consistent digital opportunities to support the showroom
● Move away from boosted posts and unstructured activity
● Build a system they could rely on month after month
Without this, it was difficult to know what next month would look like, let alone plan for the rest of the year.
Our Strategy and Solution
We recommended a structured Meta Ads approach designed to rebuild enquiry flow while aligning with the premium Schmidt brand.
Meta Ads Lead Generation
Rather than relying on lazy boosted Instagram posts or passive activity, we deployed a full- funnel Facebook and Instagram Ads strategy aimed at homeowners actively planning kitchen projects.
The campaigns focused on:
● Visually rich, design-led creative
● Clear qualification messaging to attract serious prospects
● Driving enquiries and brochure requests directly from Meta
This allowed Schmidt Islington to proactively generate demand and keep their team of designers busy, rather than waiting around and wasting time and resources.
Dedicated Landing Pages
To support Meta traffic, we proposed a high-conversion landing page experience, modelled on proven Schmidt showroom examples.
The landing page was designed to showcase the Islington branch and capture attention and most importantly convert traffic. This ensured social traffic had a clear, focused journey rather than being sent to generic website pages.
CRM & Brochure Request System
To support enquiry growth, we planned a CRM-led system to:
● Capture all inbound enquiries and brochure requests
● Track lead sources and enquiry types
● Support consistent follow-up from the team
● Give visibility across online-generated opportunities
This created a system that supports the designers rather than relying on inboxes or memory.
Results and Impact
Results and Impact
A return to consistent enquiry levels
The initial objective was to bring Schmidt Islington back to 12-15+ online enquiries per month, creating a dependable stream of digital opportunities alongside showroom walk-ins and organic demand.
Stronger support for the design team
With two to three designers in place, Meta-led enquiries provide a reliable injection of new opportunities, helping to balance workload and maximise showroom potential.
Marketing that works visibly
Instead of ad spend running in the background unnoticed, Schmidt Islington now has a structured system that clearly shows where enquiries are coming from and how marketing supports the business.
Foundations for scalable growth
By shifting away from randomly boosted posts and fragmented activity, Schmidt Islington is now building a repeatable digital acquisition system aligned with the strength of the Schmidt brand.
What The Client Says
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