Premier Kitchen Makeovers
Referred to us by another happy client, Premier Kitchen Makeovers came to us with a simple mission…
Premier Kitchen Makeovers is a kitchen makeover company specialising in high-quality transformations without the cost and disruption of full kitchen replacements. The business
came to us at a critical stage… right at the start of “opening up shop”, with no time to waste and not a precious marketing budget.
They were referred to us by an existing client and had one clear priority: get the business off the ground quickly with a strong pipeline of sales opportunities coming in as quickly as possible… sounds like something Tip-Top can help with!
The Challenge
As a new business, Premier Kitchen Makeovers didn’t have the luxury of waiting months for marketing to “warm up” or to “try some ideas” – they needed an expert trades marketing partner that could hit the ground running.
They needed:
• Immediate lead flow
• Quality enquiries they could actively sell to
• A system that looked credible and professional from day one
• Confidence that marketing would actually drive revenue, not just likes & views
Without an established pipeline, every week without enquiries slowed growth. To build momentum, they needed a launch strategy that worked straight out of the gate.
OUR STRATEGY AND SOLUTION
We implemented our proven launch framework for home improvement businesses, combining paid traffic, strong creative, conversion-focused landing pages and CRM infrastructure.
Meta Ads Lead Generation
We launched eye catching and scroll stopping Facebook and Instagram ad campaigns specifically designed to generate immediate demand from homeowners actively considering kitchen makeovers.
The campaigns focused on:
• Clear before-and-after style messaging
• Strong value positioning versus full kitchen replacements
• Simple, friction-free lead capture
This allowed Premier Kitchen Makeovers to start conversations with motivated prospects from day one and starting generating all important revenue.
High-Quality Creative That Builds Trust
Because the business was new, creative quality was as critical as ever. They didn’t have a big brand to rely on – they needed to showcase their work and gain trust. We developed polished, professional ad creative that:
• Built trust quickly
• Clearly explained the service offering
• Positioned the business as credible (despite being newly launched)
Conversion-Focused Landing Pages
Rather than sending traffic to generic pages, we built dedicated landing pages designed to convert interest into enquiries.
These pages:
• Focused on one clear action
• Pre-framed expectations and pricing position (via qualification forms)
• Increased conversion rates from paid traffic – ensuring more leads for the Ad Spend.
CRM System to Support Sales
To ensure no opportunity was missed, we implemented a CRM system to:
• Capture all inbound enquiries automatically
• Organise leads clearly for follow-up
• Support structured sales conversations
• Give visibility over enquiry volume and performance
This gave the business a professional sales process from day one.
RESULTS AND IMPACT
Premier Kitchen Makeovers began receiving strong, consistent enquiries almost immediately, giving them real opportunities to sell to rather than waiting for awareness to build.
Quality leads, not just loads of tyre kickers
The enquiries coming through were relevant, local, and genuinely interested specifically in their kitchen makeover service – exactly what they needed to gain traction quickly.
Confidence to sell and grow
With Meta Ads, landing pages and CRM all working together, Premier Kitchen Makeovers now operates with confidence, knowing there is a reliable flow of opportunities coming into the business and a central system to manage the flow of enquires coming in… rather than messy spreadsheets and leads going cold.
A scalable foundation from day one
Instead of patching systems together later, Premier Kitchen Makeovers launched with a full marketing and sales setup that can scale as demand increases.
What The Client Says
See What’s Possible for Your Brand
Every project starts with a conversation. Book a free strategy call and let’s explore how we can deliver measurable impact for your business.
