Case Studies
Chiro Culture
How Chiro Culture Went From “Meta Doesn’t Work for My Clinic” to Building a Sustainable, Predictable New Patient Calendar
Chiro Culture is a single-location chiropractic clinic based in Chertsey.
Before working with Tip-Top Media Co., the clinic was relying solely on Google Ads.
Meta advertising had been tried before.
It didn’t work.
In fact, not a single patient had been booked from previous Facebook campaigns.
Understandably, confidence in Meta ads was low.
They were sceptical. Nervous. Unsure whether it was worth trying again.
What followed over the next 11 months changed that belief completely.
The Challenge
Before partnering with us, Chiro Culture:
• Had only run Google Ads
• Previously attempted Meta Ads with zero patient bookings
• Had lost trust in Facebook advertising
• Experienced inconsistent diary sustainability
• Wanted growth, but without risky marketing experiments
They weren’t looking for hype.
They wanted proof.
OUR STRATEGY AND SOLUTION
Step 1: Proving Meta Ads Can Work for Chiropractors
We implemented a structured Meta Ads strategy built around:
• Free Spine Checks
• Free Shoulder Campaigns
• Free Lower Back & Sciatica
• Headache Campaigns
• Event-driven spikes
No guesswork.
No recycled creatives.
No generic campaigns.
We tested, optimised and refined based on real booking data.
Campaign Highlights:
Free Shoulder Campaign:
• 116 leads
• £5.17 CPL
• 87.5% show-up rate
• 92.86% new patient conversion
• £23.07 cost per booked NP
Free Headache Campaign:
• 167 leads
• £4.75 CPL
• Strong booked appointment volume
Free Spine Campaign:
• 70 leads
• £8.57 CPL
• 59% new patient conversion
Step 2: Booking & Conversion Tracking, Not Just Lead Volume
We track what matters:
• Booked offers
• Show-up rate
• New patient conversion
• Cost per booked NP
Example performance (June–August):
• 90 leads
• 64 booked
• 48 showed
• 32 converted
• £12.10 CPL
• £34.03 cost per booked NP
That’s not just marketing activity.
That’s measurable clinic growth.
Step 3: Fully Integrated With JaneApp & Clinic Convert
One of the reasons Meta failed previously was lack of integration and tracking clarity.
We now operate:
• Fully aligned with JaneApp booking structures
• Integrated with Clinic Convert
• Tracking campaign-to-calendar performance
• Working with real booking data, not surface metrics
This ensures campaigns are optimised based on:
Not just leads.
But real appointments in the diary.
Website & Ongoing Management
Alongside paid advertising, we manage their website presence to:
• Improve campaign landing conversion
• Support paid traffic
• Maintain a strong brand presence in Chertsey
• Ensure credibility when prospects research the clinic
Your ads can generate attention.
Your website must convert it.
RESULTS AND IMPACT
From Sceptical to Scalable
After 11 months:
• Meta Ads now drive consistent lead flow
• CPL frequently sits between £4–£12
• Strong booking and show-up rates
• Google Ads discontinued due to Meta outperforming it
• Diary sustainability improved significantly
Most importantly:
The clinic now operates with a much more predictable calendar.
No more wondering if next month will be quiet.
No more reliance on one channel.
Just structured, sustainable chiropractic marketing.
A Chiropractic Marketing System That Changed Belief
Chiro Culture is proof that:
• Meta Ads can work for chiropractors
• Even if they failed before
• Even if another agency got zero bookings
• Even if confidence was low
When campaigns are built around booking data, integrated with systems like JaneApp, and tracked properly, growth becomes predictable.
What This Proves
If you’re searching for a chiropractic marketing agency and wondering:
“Does Facebook advertising actually work for chiropractors?”
This case study answers that clearly.
See What’s Possible for Your Brand
Every project starts with a conversation. Book a free strategy call and let’s explore how we can deliver measurable impact for your business.
