Inspired Health Chiropractic Centre
An long standing Chiropractic Centre in Chelmsford led by a well-known, influential Chiropractor.
How Inspired Health Chiropractic Switched From Another Chiropractic Marketing Agency and Built a More Predictable New Patient System
Inspired Health chiropractic is a single-location chiropractic clinic based in Chelmsford.
They had already been investing in chiropractic marketing before working with us. In fact, they were previously partnered with a well-known agency in the chiropractic space.
Results weren’t terrible.
But they weren’t consistent either.
There were still gaps in the diary. Communication felt frustrating. Reporting lacked clarity. And most importantly, there wasn’t a clear grip on cost per booked patient.
They wanted something tighter. More transparent. More scalable.
The Challenge
Before partnering with Tip-Top Media Co., Inspired Health were:
- Working with another chiropractic marketing agency
- Experiencing diary gaps despite ad spend
- Frustrated with communication and responsiveness
- Lacking clear booking and conversion visibility
- Unsure of their true cost per new patient
They weren’t looking for “more leads”.
They wanted a proper new patient acquisition system.
OUR STRATEGY AND SOLUTION
Meta Ads Focused on High-Intent Free Checks & Events
We implemented a structured Meta Ads strategy focused on:
- Free Lower Back & Sciatica Checks
- Free Headache & Migraine Checks
- Free Knee & Shoulder Campaigns
- Event-driven campaigns
- Retargeting to warm audiences
Campaigns were refreshed regularly to prevent fatigue and maintain performance.
Performance Highlights:
Across campaigns:
- 170 leads generated on one Free Knee campaign
- 138 leads on Free Headache & Migraine
- CPL frequently between £5–£14
- Multiple campaigns producing 50–120+ leads
- Booking conversion rates regularly around 50–70%
This isn’t just “running Facebook ads for chiropractors”.
This is structured chiropractic lead generation designed to convert.
We Optimise for Booked Patients, Not Just Leads
Here’s where things changed.
We track:
- Booked offer rate
- Show-up rate
- New patient conversion rate
- Cost per booked new patient
Example campaign performance:
Free Lower Back & Sciatica:
- 103 leads
- 55 booked
- 42 showed
- 32 converted to new patients
- £13.89 CPL
- £44.72 cost per booked NPFree Headache & Migraine:
- 138 leads
- 77 booked
- 42 showed
- 34 converted
- £8.93 CPL
That’s the difference between vanity metrics and measurable clinic growth.
CRM & Follow-Up System
Using Clinic Convert alongside our structured performance tracking, Inspired Health now has:
- Full visibility of lead-to-patient journey
- Clear booking rate data
- Show-up tracking
- Cost per booked NP clarity
- Real conversion accountability
No more guessing what’s working.
Just transparent numbers.
Ongoing Website & Marketing Management
In addition to paid ads, we manage their website presence to:
- Support campaign traffic
- Improve landing page conversion
- Maintain a professional brand image
- Ensure Chelmsford-based chiropractic searches convert
Your ads can be strong, but your website must convert the traffic.
RESULTS AND IMPACT
From “Okay Results” to Structured Growth
Since switching agencies:
- Lead flow has stabilised
- CPL has frequently remained in low double digits
- Booking conversion tracking improved clarity
- Diary gaps reduced
- Campaign performance is now transparent and measurable
Marketing is no longer a black box.
It’s a growth system.
A Chiropractic Marketing System Built for Scale
Inspired Health now operates with:
- Predictable Meta lead generation
- Clear booking accountability
- Conversion-focused tracking
- Regular campaign refreshes
- Transparent communication
If you’re searching for a chiropractic marketing agency to help scale your clinic, this is what structured new patient acquisition looks like.
Ready to Create Results Like These?
Tip-Top Media Co. delivers tailored digital marketing solutions to drive growth for service-based businesses. Interested in working with us? Start a Project.
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