Woodstock & Stow Chiropractor
How a Two-Location Chiropractic Clinic Switched Agencies and Achieved Some of Their Best Performing Months in 2025
Great clinicians. Strong reputation. Loyal patients.
But growth? Inconsistent.
Before working with Tip-Top Media Co., they were partnered with another marketing agency. Leads were coming in… but diaries still had gaps. Reporting lacked clarity. There was no real visibility over what was turning into booked appointments and paying patients.
With two practices to support, “cheap leads” wasn’t enough.
They needed proper chiropractic lead generation.
They needed new patient acquisition that actually scaled.
The Challenge
Like many chiropractic clinics looking to scale, they were:
- Relying heavily on word of mouth
- Experiencing unpredictable diary utilisation
- Working with an agency that didn’t provide clear conversion tracking
- Unsure of their true cost per booked patient
- Spending money without seeing structured growth
With two locations competing in local markets, this simply wasn’t sustainable.
They didn’t just need more leads.
They needed a chiropractic marketing agency that cared about patients actually booking and turning up.
OUR STRATEGY AND SOLUTION
We implemented a structured, conversion-focused strategy combining:
- Facebook and Instagram Ads for chiropractors
- Google Search Ads targeting high-intent local searches
- Monthly refreshed campaigns to prevent fatigue
- Event-driven spikes including posture checks and sciatica campaigns
- Location-specific targeting for both Woodstock and Stow-on-the-Wold
This wasn’t “set and forget”.
It was structured chiropractic marketing built to scale two clinics simultaneously.
Performance Highlights Across 2025:
Meta campaigns regularly delivered:
- 30–70+ leads per month
- Cost per lead frequently between £9–£16
- Strong engagement across both locations
Google Search campaigns delivered:
- £18–£35 average CPL in many months
- Booking conversion rates often between 66–88%
- Consistent high-intent new patient enquiries
That’s proper new patient acquisition.
We Optimise for Booked Patients, Not Just Leads
Most agencies celebrate cheap leads.
We track booked appointments.
Working closely with the clinics’ CA teams, we monitor:
- Booking conversion rates
- Show-up rates
- New patient conversion rates
- Cost per booked new patient
In many months, show-up rates reached 100%.
Booking conversion regularly exceeded 60–70%.
This is the difference between “marketing activity” and actual chiropractic clinic growth.
With our structured performance tracker in place, both clinics now have full visibility over what drives real revenue.
RESULTS AND IMPACT
Since switching from their previous agency:
- Lead flow stabilised across both locations
- CPL performance consistently remained in low double digits on Meta
- Booking rates improved with structured tracking
- Diaries became more predictable
- 2025 produced some of their strongest performing months to date
No more guesswork.
No more unclear reporting.
Just structured chiropractic marketing built around growth.
Positioned for Expansion
With:
- Multi-channel chiropractic lead generation
- Booking-first optimisation
- CA collaboration
- Transparent performance tracking
- Conversion-focused websites
The Woodstock & Stow Chiropractor is now confidently looking towards further expansion.
That’s what happens when marketing is built around scaling, not just “running ads”.
Fresh Websites to Dominate the Local Market
- Modernise their brand presence
- Improve mobile-first conversion pathways
- Strengthen local SEO for chiropractic searches
- Support paid traffic with high-converting landing structures
The result?
A stronger first impression.
Better conversion rates.
And a more dominant local presence across the Cotswolds.
If you’re looking to scale a chiropractic clinic, your website has to convert, not just exist.
What The Client Says
Ready to Create Results Like These?
Tip-Top Media Co. delivers tailored digital marketing solutions to drive growth for service-based businesses. Interested in working with us? Start a Project.
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