Case Studies
Spray Granite
A specialist surface renovation company so busy from the work coming in, they have had to pause our ads…
Spray Granite Specialists are a specialist surface renovation company delivering high-quality spray granite and worktop refinishing solutions for residential / domestic clients. Their workmanship and finish speak for themselves, transforming tired kitchens and surfaces without the cost or disruption of full replacements. However, while the service was strong, creating a consistent, predictable flow of the right type of enquiries to keep the diary full was a growing challenge…
The Challenge
Before working with us, Spray Granite Specialists worked with another marketing company… although it wasn’t awful, they just weren’t quite producing the results possible for a business with an in-demand service like this. They needed a scalable lead generation system that could deliver regular, high-quality enquiries in their target areas, alongside a CRM system to manage demand efficiently without enquiries slipping through the cracks.
OUR STRATEGY AND SOLUTION
We implemented a structured lead generation and systems-based approach designed specifically for trade and home improvement businesses.
Meta Ads Lead Generation
We launched targeted Facebook and Instagram ad campaigns aimed at homeowners actively looking to refresh kitchens and worktops without the cost of full replacement.
The ads focused on:
● Clear before-and-after transformations
● Video content with marketing hooks, capturing attention
● Strong value positioning versus replacement
● Simple, friction-free enquiry forms
This ensured enquiries were coming directly to Spray Granite Specialists, rather than through low-quality third-party lead platforms where price competition is high and intent is low.
Content That Converts
By leveraging real project imagery and transformation visuals, we positioned Spray Granite Specialists as the go-to local experts for spray granite and surface refurbishment.
The content did the heavy lifting before the first conversation, building trust, educating prospects, and setting clear expectations – meaning better quality conversations and higher conversion rates once leads came through.
CRM System for the Trades
To ensure every lead was properly managed, we implemented TOTAL CRM to:
Results and Impact
Results and Impact
So busy they paused marketing… multiple times
The biggest indicator of success? They became so busy that they had to pause our service on multiple occasions simply to catch up with the volume of work coming in and projects book. Demand was no longer the problem – capacity was.
A steady stream of high-quality inbound enquiries
With Meta Ads running consistently, enquiries arrived directly into their system from homeowners actively looking for their exact service. No chasing, no bidding wars, just warm inbound leads for them to speak with, book home visits with and do business with.
Predictable workload and better planning
With marketing and CRM working together, Spray Granite Specialists gained clarity over their pipeline, allowing them to plan jobs, manage workload, and scale confidently without overwhelm.
Systems built for long-term growth
By combining paid ads with a structured CRM system, Spray Granite Specialists now have a repeatable, scalable setup that supports growth while giving them the flexibility to turn demand up or down as needed.
Ready to Create Results Like These?
Whether you’re launching something new or want to scale what’s working, we’re here to help you do it better. Let’s talk about your goals, and how we can help you hit them.
