LMP Developments
Referred to us after a frustrating experience with another agency, LMP Developments came to us looking for a reset…
LMP Developments is a residential building company specialising in extensions, garage conversions and larger-scale renovations. Their workmanship and finished projects were already strong, but previous marketing efforts simply weren’t delivering the level or quality of enquiries needed to keep the pipeline moving and targets being achieved.
The Challenge
Before working with us, LMP Developments had partnered with another marketing agency, but despite time and budget invested, enquiries just weren’t coming through consistently.
That left the business:
• Unsure where the next project was coming from
• Unable to plan workload with confidence
• Relying too heavily on referrals and ad hoc enquiries
They needed:
• A reliable flow of enquiries aligned with extensions, garage conversions and larger renovations
• Better quality prospects, not small or mismatched jobs
• Marketing that actually reflected the scale and quality of their work
• Confidence that marketing would drive real conversations
They didn’t need more activity — they needed the right activity.
OUR STRATEGY AND SOLUTION
We implemented our proven construction growth framework, combining paid ads, high- quality creative, conversion-focused landing pages and CRM infrastructure.
Meta Ads Lead Generation
We launched targeted Facebook and Instagram ad campaigns designed to reach homeowners actively planning major home improvement projects.
The campaigns focused on:
• Clear messaging around extensions, conversions and renovations
• Strong local targeting
• Simple, friction-free lead capture
This ensured enquiries came from homeowners planning substantial work
Video Content That Builds Trust
One of the biggest levers for LMP Developments was content.
In order to allow LMP to stand out from the crowd, capture attention and showcase their
expertise, we produced high-quality video content showcasing real projects, workmanship,
and the scale of their builds.
This allowed prospects to:
• See the quality of work before enquiring
• Understand the type of projects LMP specialise in
• Build trust before the first conversation
The result? Quite simply more engaged and warmer enquiries.
Conversion-Focused Landing Pages
Rather than sending traffic to generic website pages, we built dedicated landing pages
designed to convert interest into enquiries.
These pages:
• Focused on one clear action
• Used qualification questions to set expectations
• Filtered out smaller, unsuitable projects
CRM System to Support Sales
To ensure every enquiry was handled properly, we implemented a CRM system to:
• Automatically capture all inbound enquiries
• Organise leads clearly for follow-up
• Track enquiries through each stage
• Provide visibility over pipeline and performance
Results and Impact
Consistent enquiries for the right type of projects
LMP Developments began receiving a steady flow of exclusive, quality enquiries specifically for extensions, garage conversions and larger renovations.
Better quality conversations
With video content doing the heavy lifting upfront, prospects were better informed and more aligned before the first call.
Confidence after a poor agency experience
After being let down previously, LMP Developments now has a marketing system that actually delivers, restoring confidence in paid marketing.
A scalable setup built around quality
Rather than chasing volume, LMP Developments now operates with a focused, scalable system built to support long-term growth at the level they want.
What The Client Says
Ready to Create Results Like These?
Whether you’re launching something new or want to scale what’s working, we’re here to help you do it better. Let’s talk about your goals, and how we can help you hit them.
