Case Studies

Lakeside Printing

Opening in 1971, Lakeside Printing is one of Tonbridge and Kent’s most renowned printing firms.

“PRINTING” PERFECTION BY THE “LAKESIDE”.

When we partnered with Lakeside Printing, a renowned leader in digital, large format, and litho printing, it was clear that their expertise in print was just not mirrored online. They produce impeccable work, yet their digital presence didn’t quite showcase this to potential customers. Luckily this isn’t an unfamiliar situation for Tip-Top Media Co. so that’s where we stepped in.

The primary challenges to be tackled were firstly, an outdated website design and secondly, an underperforming (well, just about non-existent) organic social media presence… meaning that those prospects doing their research were just not being filled with the confidence required.

Our approach was multifaceted:

  1. Website Redesign: We developed a modern, professional website that prioritises user experience and reflects the sophistication of Lakeside Printing’s services – resulting in zero doubt from prospective customers that they should be giving Lakeside Printing a call.
  2. Organic Social Media Revival: We crafted a tailored content strategy to elevate their brand on social platforms, focusing on engaging, industry-specific content that highlights their expertise and innovation in printing solutions. Nothing fancy here… a simple and cost effective social media presence to give customers and prospects alike that all important confidence in Lakeside Printing.

Execution:

  • Engaging Design Elements: Incorporated vibrant visuals and intuitive navigation to make the website not only appealing but also remarkably user-friendly.
  • Content Strategy: Focused on showcasing their cutting-edge printing techniques and successful projects, combined with regular industry insights to foster community and client engagement.
  • Lead Nurturing: Implemented strategic posts and updates to organically build a following and nurture potential leads through insightful content and interaction. 

Results:

  • Website Traffic Increase: Saw a 40% increase in traffic within the first three months post-launch (mostly due to our foundational SEO which comes as standard with all of our website builds)
  • Social Media Engagement: Organic engagement grew by over 50% within the first three months, with increased inbound messages.

We really can’t thank Tip-Top enough for their hard work and dedication to our business. The biggest plus point is that we genuinely feel that the team there is an extension of our business. We feel like business partners, not clients.”

PAUL BASHFORD, DIRECTOR AT LAKESIDE PRINTING

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