Elite Property Contractors
From not having a clue how to control demand… to having a proven lead generation system predictably bringing in sales and leading to fully booked months
Elite Property Contractors Ltd is a home improvements company delivering high-quality work across residential projects. While the workmanship and expertise were already there, the business needed a reliable way to generate new enquiries consistently and turn interest
into real sales opportunities.
They didn’t want to continue relying on hope, referrals and ultimately having inevitable quiet months that caused stress on the business. They wanted a controllable system that could actively bring in work and support growth properly as and when they wanted it.
The Challenge
Elite Property Contractors wanted to grow the business but lacked a predictable flow of enquiries coming in… especially online. They found themselves relying on things like Checkatrade which just wasn’t do the job and without a structured marketing setup in place, enquiry levels were inconsistent, difficult to forecast and even when opportunities did come in, they weren’t what they were looking for. This made it hard to:
• Plan workload and capacity
• Build momentum month to month
• Confidently invest in growth / team
They needed:
• Immediate and consistent lead flow
• Quality enquiries that they genuinely wanted and need their services
• A professional setup that built trust from first touch
• Confidence that marketing would drive real conversations, site visits and sales (not just
traffic)
OUR STRATEGY AND SOLUTION
We implemented our proven growth framework for construction and property businesses, combining paid ads, strong creative, conversion-focused landing pages and CRM infrastructure.
Meta Ads Lead Generation
We launched targeted Facebook and Instagram ad campaigns designed to generate demand from homeowners actively considering domestic refurbishment projects in the local area.
The campaigns focused on:
• Clear service-led messaging
• Strong local positioning
• Simple, friction-free lead capture
High-Quality Creative That Builds Trust
In a competitive market, credibility is everything so we developed clean, professional ad creative that:
• Showcased the quality of their work
• Built trust quickly with homeowners
• Clearly explained what Elite Property Contractors can offer
Conversion-Focused Landing Pages
Rather than sending traffic to generic website pages that lose interest quickly, we built dedicated landing pages designed to turn interest into enquiries.
Our landing pages:
• Focused on one clear action (request a call back)
• Pre-framed expectations using qualification questions
• Improved conversion rates from paid traffic
This ultimately resulted in more enquiries from the same ad spend (optimised ROI)
CRM System to Support Sales
To make sure no opportunity was missed, we implemented a CRM system to:
• Automatically capture all inbound enquiries
• Organise leads clearly for follow-up
• Support structured sales conversations
• Provide visibility over enquiry volume and performance
This replaced messy inboxes and spreadsheets with a single, reliable system.
Results and Impact
A consistent pipeline of enquiries
Better quality conversations
Because prospects were enquiring already informed due to seeing the service specific ads, they were more relevant and conversations became more productive.
Confidence to grow
With Meta Ads, landing pages and CRM all working together, the business now operates with confidence, knowing there is a reliable flow of opportunities coming in each month.
A scalable foundation for the future
Ready to Create Results Like These?
Whether you’re launching something new or want to scale what’s working, we’re here to help you do it better. Let’s talk about your goals, and how we can help you hit them.
