NB Roofing
Helping a small roofing company take control and no longer being at the mercy of the unpredictability of word of mouth…
NB Roofing is a small, local roofing company providing roof repairs, roof replacements, inspections, flat roofing and other related services. As with many smaller trade businesses, the quality of their work was never in question – the challenge was creating a reliable flow of enquiries to keep the diary consistently full, without worrying what they were going to be doing next month or even next week.
They weren’t looking to overcomplicate things or grow too fast. They simply wanted dependable, local enquiries without relying solely on word of mouth and recommendations.
The Challenge
Before working with us, NB Roofing relied mainly on referrals and organic enquiries. While this brought in work, it was inconsistent and unpredictable. Some months were busy, others were quieter, and there was no real visibility on where the next job was coming from. For a
small roofing company, that uncertainty makes it difficult to:
- Plan workload confidently
- Not get stressed during quiet periods
- Avoid taking on poor-quality… just to stay busy
They needed a simple, controlled system that could generate regular local enquiries without adding complexity to the business.
OUR STRATEGY AND SOLUTION
We implemented a practical, trade-focused lead generation setup built around creating high intent-driven traffic and simple systems to convert that traffic into enquires and phone calls.
Google Ads Lead Generation
We launched targeted Google Ads campaigns focused on high-intent roofing searches within NB Roofing’s service area.
The campaigns were built to:
- Capture homeowners actively searching for roofing services
- Focus on core services like replacements, repairs and inspections (which often lead to replacements)
- Prioritise local relevance and urgency
This ensured enquiries came from people needing work done now and not just window shopping.
Dedicated Landing Pages
Rather than sending traffic to generic website pages, we created dedicated landing pages designed to convert search traffic into enquiries.
These pages:
- Clearly explained services and coverage areas
- Removed distractions and focused on clear call to actions (either to call or fill out a detailed enquiry form)
- Increased conversion rates from paid traffic
It is super important to make sure the clicks are actually turning into conversations with customers.
CRM System for Enquiry Management
To keep things manageable for a small team, we implemented a simple CRM system to:
- Capture every enquiry automatically
- Keep all leads organised in one place
- Progress leads through a pipeline from “new lead” to “closed job”
- Prevent missed calls or follow-ups
- Provide clarity on what enquiries are coming in and from where
This gave NB Roofing structure without complexity.
Results and Impact
A consistent flow of local enquiries
NB Roofing now receives regular inbound enquiries from homeowners actively searching for roofing services in their local area.
More control and no more guesswork
With Google Ads and landing pages working together, enquiry levels are no longer left to chance, giving the business far better predictability and control.
Simplicity that works for a small team
The CRM system ensures enquiries are handled efficiently without adding admin overhead – ideal for a smaller operation.
A foundation for steady growth
This setup gives NB Roofing a scalable base, allowing them to increase demand when capacity allows while maintaining quality control.
See What’s Possible for Your Brand
Every project starts with a conversation. Book a free strategy call and let’s explore how we can deliver measurable impact for your business.
