Google Shopping Ads
If you’re selling products online, Google Shopping Ads are one of the most powerful ways to attract ready-to-buy customers. These aren’t browsers, they’re people actively searching for exactly what you offer.
At Tip-Top Media Co., we help you get your products in front of the right people, at the right time, with highly optimised Shopping campaigns designed to drive sales not just traffic. We handle everything from feed setup to performance scaling, combining creative strategy with data-led decisions to get more value from every pound you spend.
We optimise your product feed and Shopping campaigns to stand out in the carousel — helping you increase visibility, drive conversions, and compete at scale.
Why Google Shopping?
Google Shopping lets your products show up directly in search results, complete with image, price, and shop name, giving buyers the confidence to click and convert.
Quick stat: Google Shopping now accounts for over 75% of retail ad spend and generates more than 85% of all product ad clicks on Google.
Whether you’re launching a new product or managing a large catalogue, it’s one of the most efficient ways to sell online.
Eye-catching product listings in search
Directly targets high-intent buyers
Integrates seamlessly with Shopify, WooCommerce and more
Works across Google Search, the Shopping tab and partner networks
Optimised for mobile — where most shopping journeys begin
How We Approach Shopping Ads
We don’t offer cookie-cutter PPC. Our team works like an extension of yours, proactive, transparent, and invested in your results. When you work with us, you’ll get:
Product Feed & Setup
We fully manage your Google Merchant Center and product feed to ensure everything runs smoothly from day one.
Strategic Campaign Structure
We design campaigns around your bestsellers and high-margin items — not a generic product list.
Feed Optimisation
From custom labels to enhanced data, we optimise every product feed to boost visibility and conversions.
A/B Testing & Budget Control
We test regularly and allocate budget smartly — scaling what works, cutting what doesn’t.
Clear Monthly Reports
You’ll get easy-to-understand reports showing what’s working and where we’re improving.
Fast Communication
No chasing needed — we respond the same day or within 24 hours, every time.
Trusted by Businesses Across the UK
From start-ups to established brands, our clients rely on us to drive leads, boost revenue, and make marketing easy. But don’t just take our word for it…
Who Is Google Shopping Right For?
We’ve built successful Shopping campaigns for brands across multiple sectors — from e-commerce start-ups to high-volume online stores. It’s especially effective if:
You’re an online store looking to scale product sales
You run a car dealership offering stock for purchase, enquiry, or finance
You sell physical products with clear pricing and good imagery
You’re in a competitive niche and want to stand out without overpaying
You want to promote collections, seasonal drops or clearance stock fast
Whether you sell direct-to-consumer or through retail partnerships, Shopping Ads can help your products appear in the right searches and convert faster.
Frequently Asked Questions
Do I need Shopify or WooCommerce?
No,but we do recommend using a platform that integrates with Google Merchant Center. Shopify and WooCommerce are ideal because they sync cleanly and help speed up the setup.
What’s the recommended budget?
Most clients see strong returns starting from £500 per month, though we’ll tailor the strategy based on your product margins, goals and competition.
How are Shopping Ads different from Search Ads?
Search Ads use text only. Shopping Ads display your product image, price and store name, making them far more visual and often more effective for e-commerce.
Can you manage everything for us?
Yes — we’ll handle feed creation, Merchant Center setup, campaign build, and ongoing optimisation. You’ll have a dedicated team checking in regularly.
How long before my campaign goes live?
Usually within 7-10 working days once we have access to your store and assets.
What Our Clients Say on Camera
Real feedback from real businesses. Watch our clients share how Tip-Top Media Co. helped them grow, streamline, and stand out — in their own words.
