Email Marketing
Email marketing remains one of the most powerful tools in the digital space but only when done right. At Tip-Top, we don’t just send newsletters. We design full-funnel email strategies that nurture leads, convert interest into action, and bring past customers back time and time again.
Whether you’re looking to increase bookings for your service business or drive more revenue from your e-commerce store, we create campaigns and automated flows that make your inbox a sales engine not a forgotten afterthought.
We turn inboxes into revenue streams — crafting email campaigns that are timely, targeted, and built to drive clicks, sales, and long-term loyalty.
Our Email Marketing Services
We offer a complete, done-for-you service tailored to your business and audience. From the initial strategy and setup to the content creation and monthly reporting, we manage the entire process so you can focus on the bigger picture.
We start by understanding your audience and objectives, then craft branded templates and compelling copy that speaks directly to your customers. This is supported by a full automation setup including welcome sequences, abandoned cart recovery, post-purchase check-ins, review requests and more.
Each email is tested, tracked, and refined using real-time data. We segment your list based on customer behaviour and engagement so your messages always land in the right inbox at the right time.
Why It Works — And Still Works in 2025
Email marketing is far from outdated. When done right, it is one of the most reliable and profitable channels available. With smart strategy and automation, it becomes more than just a way to stay in touch. It turns into a serious driver of revenue.
Exceptional ROI
For every £1 you spend on email marketing, you can expect an average return of £42. That is one of the best returns in digital.
Daily Audience Access
Ninety-nine percent of users check their inbox every day. That gives you direct, regular access to the people who matter most.
Powerful Conversion Channel
Email often beats social media and SEO when it comes to generating sales, especially when combined with smart automation.
Trusted by Businesses Across the UK
From start-ups to established brands, our clients rely on us to drive leads, boost revenue, and make marketing easy. But don’t just take our word for it…
Perfect for Both Service Businesses and E-Commerce Brands
For service-based businesses, email helps you build trust and keep your brand top-of-mind. From monthly updates to lead nurturing sequences, we create a steady rhythm of communication that builds familiarity and confidence.
For online retailers, the opportunity is even greater. With platforms like Klaviyo, we can design revenue-driven flows that follow your customer’s journey, from their first browse to post-purchase re-engagement. Segmentation, automation, and smart product recommendations ensure every message earns its place in the inbox.
E-Commerce? Meet Klaviyo.
Klaviyo is our go-to platform for e-commerce clients and for good reason. It’s built to generate sales, not just opens.
We use Klaviyo to set up high-performing automations like abandoned cart reminders, welcome offers, VIP flows, and product recommendations. It syncs seamlessly with platforms like Shopify and WooCommerce, giving you real-time data and revenue reporting. Plus, it allows dynamic audience segmentation based on customer behaviour, which dramatically boosts conversion rates.
Why Choose Tip-Top?
We’re not a faceless agency sending out generic templates. We take time to understand your brand, tone of voice, and customer lifecycle, so every email we create is intentional, impactful, and aligned with your wider marketing efforts.
We’re fast (usually same-day replies), data-led, and results-focused. Whether we’re running email in isolation or as part of a multi-channel strategy including social ads and CRM automation, we make sure your audience is engaged and your list is always working for you.
Frequently Asked Questions
Do I need to provide the content for the emails?
No — we handle everything. We’ll gather the insights from your team, use any existing brand assets, and create all copy and visuals for campaigns and automations.
Can you integrate with my CRM or website?
Yes. We work with most major CRMs and email platforms. For e-commerce, we work closely with Klaviyo, Shopify, and WooCommerce.
What’s the best frequency to send emails?
This depends on your audience, but we typically recommend 2–4 campaigns per month alongside always-on automation flows.
Is email still effective in 2025?
Absolutely. While other channels become more expensive, email offers a high-ROI, low-cost option for nurturing leads and driving repeat purchases.
Can I combine this with other marketing services?
Yes — many of our clients pair email with Meta or Google Ads, CRM automation, and social media content for a complete digital strategy.
What Our Clients Say on Camera
Real feedback from real businesses. Watch our clients share how Tip-Top Media Co. helped them grow, streamline, and stand out — in their own words.
