Case Studies
The BBQ Hub
The BBQ Hub is a Tonbridge-based retail brand that brings together the best in BBQs, rubs, sauces and outdoor cooking equipment, featuring leading names in the grilling world. While their in-store experience was already turning heads locally, their online setup just wasn’t firing.
The Challenge
The BBQ Hub had launched a WooCommerce site, but it wasn’t performing. In fact, they had never made a single online sale. With no real traffic, clunky design and no e-commerce funnel in place, their revenue was entirely dependent on footfall to their new physical store.
To grow the business, they needed a modern e-commerce website, a conversion-focused layout, and the ability to start building online sales from scratch — fast.
Our Strategy and Solution
We delivered a brand-new Shopify website, optimised for user experience, product discovery and organic search. We also implemented Klaviyo email marketing and set up Google Merchant Centre for visibility across shopping placements.
Shopify Store Build
We designed a fully responsive, visually engaging Shopify site that not only showcased The BBQ Hub’s growing product catalogue, but made it easy for customers to browse, filter and buy. The new site included everything an e-commerce brand needs to convert visitors: trust markers, clean navigation, clear CTAs, and product-focused design.
Klaviyo Email Marketing
We rolled out a Klaviyo automation suite including welcome flows, abandoned cart follow-ups, post-purchase nurturing, and regular promotional templates, all built to boost conversion and drive repeat business.
SEO & Google Merchant Activation
We laid strong SEO foundations and activated Google Merchant Centre listings to get their products discovered organically by searchers, all without the need for paid ads.
Results and Impact
The launch delivered immediate results and laid the groundwork for sustainable growth:
Sales in the First 48 Hours
The new Shopify site generated 3 sales within two days of launch, a huge step forward after months of zero online revenue.
Consistent Weekly Orders
Despite zero ad spend, The BBQ Hub now generates a steady flow of online sales each week through strong SEO and product visibility.
Seamless E-Commerce Experience
Customers can now browse, buy and get nurtured — all through a polished, reliable online platform.
Email Marketing That Converts
Klaviyo flows have helped recover abandoned carts, boost first-time purchases, and set the tone for a more engaged, loyal customer base.
Want Your E-Commerce Website to Actually Sell?
If you’re stuck with a store that’s not converting or just getting started with e-commerce, we build Shopify sites designed to perform, not just look good. Let’s talk about growing your online store the right way.
