Case Studies
Sienna Pizza
Siena Pizza Co. is a premium mobile pizza brand based in the UK, known for their wood-fired pizzas served fresh at weddings, private events, festivals and more. Their setup, flavours and service are nothing short of five-star — but behind the scenes, they were battling inefficiencies that were holding the business back. As demand grew, their manual systems just couldn’t keep up.
The Challenge
Before working with us, Siena Pizza Co. didn’t have a clear way to manage incoming enquiries, track opportunities, or assign follow-up tasks across the team. Everything from quoting and scheduling to customer communication and sales forecasting was happening manually… which meant lost time, missed opportunities (and revenue), a messy pipeline and a lack of control of the important aspects of the business.
They needed one centralised system to help them stay organised, streamline their process, and support future growth.
Our Strategy and Solution
We implemented our TOTAL CRM system, tailored to Siena Pizza Co.’s unique sales journey, from enquiry to booking, to upsell, to event organisation and beyond.
CRM & Sales Management Setup
The new system gave the team full control and visibility across every part of their sales process:
- A custom sales pipeline that tracks every lead and stage
- Automated follow-up tasks and team assignments
- Integrated email and SMS workflows to keep enquiries warm
- A central hub to store all client and job information
- Real-time forecasting and performance tracking
This isn’t just a tool for them, it has become their operational HQ.
Results and Impact
The difference was instant and long-lasting
A Fully Organised Business
From first enquiry to confirmed booking, every opportunity is now managed properly and professionally.
More Deals, Less Chasing
With automation taking care of reminders and follow-ups, no lead slips through the cracks and conversion rates are up.
Engaged and Aligned Team
Every team member knows what they’re working on, what’s coming next, and who’s responsible – no confusion, no duplication.
Real-Time Business Visibility
With instant access to sales data and pipeline forecasts, Siena Pizza Co. can plan ahead and make better business decisions.
Time Saved Across the Board
Repetitive admin tasks that used to take hours each week are now fully automated… freeing up time to focus on growth, service, and of course, pizza.
Want to Bring More Order to Your Business?
Whatever company you run or are responsible for getting organised, a smart CRM system can help you sell more, save time, and grow faster.
