Case Studies
FD Construction
FD Construction is a residential building company based in the London, specialising in property conversions, renovations, and full home refurbishments. Known for their craftsmanship and attention to detail, the team pride themselves on delivering high-quality projects that truly transform homes. But behind their quality builds was a marketing system that wasn’t built to last.
The Challenge
FD Construction was heavily reliant on third-party platforms like Bark, Checkatrade and TrustATrader to generate leads. These platforms brought inconsistent results, poor quality enquiries, price-focused customers, and no brand loyalty. It left the business stuck in a cycle of chasing low-value work with no real control over growth.
They needed a way to attract better quality leads through their own brand, streamline their workflow, and present themselves as the trusted, professional company they are.
Our Strategy and Solution
We delivered a complete digital growth system, combining Facebook and Instagram Ads, bespoke content creation, and TOTAL CRM tailored for trades and construction.
Full Funnel Meta Ads
We launched a multi-layered Facebook and Instagram Ads strategy designed to reach homeowners in their area who were actively researching loft conversions, garden rooms and home improvement projects. Each ad was visually engaging, brand-consistent, and targeted at ideal clients, driving qualified and exclusive inbound enquiries.
Social Content That Showcases the Craft
To complement the ads, we built a bank of branded content highlighting completed projects, behind-the-scenes footage, and client testimonials… building trust and familiarity with new audiences within the local area that they otherwise would never have been able to attract. This gave FD Construction a more polished, professional digital presence to back up their high-quality work.
CRM Implementation
To make sure no lead went to waste, we implemented a fully customised CRM system:
- New leads from Meta Ads are auto-captured and organised
- Pipeline stages allow the team to track jobs from enquiry to completion
- Tasks and reminders keep follow-ups on time and consistent
- Email/SMS automations warm up prospects without manual chasing
- Live dashboards help track conversion rates, forecasts and sales performance
Results and Impact
Since the launch, FD Construction have seen tangible improvements across the business:
Reliable Inbound Lead Flow
They now receive a steady stream of high-quality leads each week, without competing on price through third-party sites.
A Brand That Reflects Their Standards
Their digital presence now mirrors the quality of their builds, helping convert more leads and win bigger jobs.
More Predictable Workload
With a consistent job flow and a clean CRM pipeline, the business can plan ahead and keep teams booked efficiently.
Room to Scale
With better marketing and systems in place, FD Construction is no longer just surviving, they’re scaling with confidence.
Want Consistent Quality Inbound Leads too?
If you’re a construction company ready to stop relying on Bark and Checkatrade, we can help build a system that brings leads directly to your door and keeps them moving through your pipeline.
