Microsoft Bing Ads

Bing Ads might not have the same market share as Google, but it offers something just as powerful, a lower cost per click, less competition, and a highly engaged audience. At Tip-Top Media Co., we help you unlock that opportunity and turn overlooked traffic into real, measurable results.

Whether you’re looking to expand your PPC reach or tap into new audiences, Bing Ads is a smart, scalable way to generate high-quality leads without breaking the budget.

We unlock overlooked potential with Bing Ads — helping you tap into a cost-effective, less competitive channel that performs especially well for desktop and professional audiences.

Why Bing Ads?

Microsoft Bing powers search across Bing, Yahoo, AOL, and even voice assistants like Cortana and Alexa. It’s a powerful network that captures millions of searches every day.

Over 70% of Bing users are aged 35 and above, and nearly half have a household income of over £55,000. That makes Bing a goldmine for businesses targeting professionals, homeowners, and higher-value customers.

Lower CPCs than Google Ads

Access to an older, more affluent audience

Ideal for businesses looking to expand reach efficiently

Less competition = higher ad visibility and cheaper conversions

Who Are Bing Ads Great For?

Bing Ads can be a smart play for:

Home improvement companies targeting homeowners aged 35+

Financial services & mortgage firms appealing to stable, high-income households

Car dealerships & leasing businesses with more mature buyers

Health & wellness clinics offering private treatments to an older demographic

Professional services like legal, property, or B2B support, where quality matters more than quantity

If your customers are decision-makers, homeowners, or high-intent searchers — Bing Ads can deliver serious ROI.

Why Choose Tip-Top for Bing Ads?

We don’t just set up campaigns, we manage them like they’re our own. Our approach is fully hands-on, data-led, and geared around performance. You’ll always know what’s working, what’s being tested, and what we’re doing to improve your results.

And unlike other agencies, we get back to you the same day, or within 24 hours — no waiting around, no wondering what’s going on.

Expert campaign setup and optimisation

Continuous split testing and budget adjustments

Custom ad copy that speaks directly to your audience

Seamless tracking setup and reporting

Monthly reviews and recommendations

Fast, responsive support — always within 24 hours

Trusted by Businesses Across the UK

From start-ups to established brands, our clients rely on us to drive leads, boost revenue, and make marketing easy. But don’t just take our word for it…

Frequently Asked Questions

Is Bing Ads worth it if I’m already running Google Ads?

Yes. Bing Ads lets you reach a different segment of search users — often with less competition and lower cost per click. If you’re seeing success with Google Ads, Bing can be an affordable way to scale your results further.

How much do I need to spend to see results?

We recommend a minimum monthly ad spend of £300 to gather meaningful data and start generating leads. Bing Ads tends to be more cost-efficient, so even modest budgets can go far.

Do Bing Ads work for local businesses?

Absolutely. Bing’s ad targeting includes geographic filters, making it easy to show ads to local customers searching for your service — especially if they’re in an older age group or use Windows-powered devices.

Will you manage the campaign for me?

Yes — we offer full-service campaign management including keyword research, ad creation, tracking setup, ongoing optimisation, and monthly reporting.

How quickly can we get started?

Once we’ve had a quick onboarding call and received access to your accounts, we can have your first Bing campaign live in as little as 5 working days.