Case Studies
Team HARD. Racing
Team HARD. Racing is a British motor racing team that completed in the renowned British Touring Car Championship.
CONTENT KINGS OFF THE TRACK.
When Team HARD. Racing, a prominent name in the BTCC, partnered with us, their digital presence needed a strategic overhaul. Our mission? To supercharge their online engagement and visibility, reflecting the team’s thrilling on-track performances.
Our collaboration spanned various aspects of digital marketing. From creative content creation to dynamic social media management, innovative website design, and targeted paid advertising, we were ready to elevate Team HARD. Racing’s digital game.
Our approach to social media was twofold: increase engagement and expand reach. Through compelling content with our co-founder, Josh often fronting the content and interactive campaigns, we transformed their platforms. Notably, our efforts led to many TikTok videos achieving 750k+ views and an impressive 1.2 million impressions on Facebook during the 2023 season.
In paid advertising, our focus was on maximising returns. One of our standout campaigns achieved an exceptional 10x return on ad spend for a Team HARD. Racing event, demonstrating the effectiveness of our targeted strategy.
The impact of our collaboration was clear: Team HARD. Racing’s online presence now mirrors its on-track energy and appeal. The increase in engagement, followers, and website traffic has not only boosted their online community but also enhanced their brand visibility.
Working with Team HARD. Racing has been a rewarding journey. We’ve seen firsthand how a well-executed digital strategy can transform an online presence, creating a vibrant community of fans and followers. We’re really proud to have played a part in this success and look forward to driving similar results for our future clients.
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