Case Studies
Harlequin Teamwear
Harlequin Teamwear is a specialist provider of custom sports apparel, trusted by top-level teams in motorsport and beyond – including exciting teams competing in the British Touring Car Championship (BTCC). Known for their quality, service, and design flexibility, they’re the go-to for high-performance teamwear. But as the business continued to grow, so did the chaos (fun chaos) behind the scenes.
The Challenge
Before partnering with us, Harlequin Teamwear had no central system for managing sales, customers, or internal workflows. Their process relied heavily on manual tracking, scattered spreadsheets, and siloed communications – which meant key information was often missed, follow-ups were delayed, and forecasting was a guessing game.
They needed a smarter, more efficient way to run the business… and fast (just like the motorsport teams they supply!)
Our Strategy and Solution
We implemented our powerful, centralised TOTAL CRM system tailored to how Harlequin sells and operates.
CRM & Sales Pipeline Management
We mapped out their customer journey and created a clear, visual pipeline that the entire team could use – from new enquiries and quotes through to production and delivery.
- Every customer and opportunity is now logged, tracked, and automatically updated
- Tasks and reminders are auto-assigned so nothing gets forgotten
- Communication with clients is stored in one place for full visibility
- Sales forecasting and reporting are now just a few clicks away
- Internal handovers between sales, design and production teams are smooth and automated
This wasn’t just about organisation, it was about building a scalable foundation for the future growth of the company.
Results and Impact
Since rolling out the CRM system, Harlequin Teamwear has seen a significant operational transformation:
A Proper Handle on Growth
With every opportunity tracked in one place, the team can now scale confidently, knowing the system will support it.
A More Engaged Sales Team
By eliminating guesswork and manual admin, the sales team are more focused, proactive and results-driven.
Improved Conversion Rates
No more missed follow-ups or delayed responses, the team is now on top of every deal, and it’s showing in the numbers.
Total Business Visibility
With real-time insight into the sales pipeline, task management and performance, the leadership team can make smarter decisions.
Time Saved Through Automation
Repetitive admin tasks have been automated, from emails to reminders… saving hours each week and improving workflow efficiency across the business.
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