Case Studies
Northway Vehicles
Northway Vehicles is a dynamic van sales, leasing, and rental company based in West Yorkshire. Their offering covers everything from commercial vehicle hire to long-term leasing — and they’re trusted by tradespeople and businesses across the region.
But before working with us, they were stuck in the same trap as many dealerships: relying too heavily on third-party platforms and struggling to take control of their own growth.
The Challenge
Northway Vehicles were investing heavily in platforms like AutoTrader, Motors and CarGurus to get visibility. But this approach came with its own set of problems — unpredictable sales, rising costs, and very little control over their customer journey.
They needed a better way to attract quality leads directly through their own channels and a system that could help their growing team manage them efficiently.
Our Strategy and Solution
We delivered a tailored combination of Google Ads lead generation and a fully integrated CRM and automation system — designed to not only drive enquiries but also make managing them seamless.
Google Search Ads Management
We built out a full-funnel Google Ads strategy focused on generating exclusive inbound leads for van sales, leasing, and rental. With high-intent keyword targeting, smart bidding, and optimised ad copy, we made sure their ads appeared exactly when people were searching for the services they offer.
We also built conversion-focused landing pages to ensure that when people clicked… they actually converted and now become enquiries.
CRM & Automation System
To support their growth and help manage the leads coming in (not just from us, but from all their sales channels), we rolled out our centralised TOTAL CRM system that gave the sales team:
- Lead capture and assignment automation
- A visual sales pipeline to track every opportunity and assign to relevant sales reps.
- Daily follow-up reminders and task automation
- SMS and email nurturing to keep prospects warm
- Full visibility on lead sources and performance
- A full view of the business in one place.
It’s not just lead generation — it’s a system to close more deals with less effort.
Results and Impact
The transformation was immediate and ongoing:
Consistent Flow of Quality Leads
Google Ads now brings in exclusive, inbound enquiries every day from buyers and businesses actively searching for vans, leasing options, or rental solutions.
A Truly Organised Business
With a fully integrated CRM in place, the team now runs like a well-oiled machine — no more lost leads, missed follow-ups, or manual admin.
More Engaged Sales Team
The sales process is now crystal-clear and automated, which keeps the team focused on closing rather than chasing.
Increased Monthly Sales & Rentals
With better traffic, better leads, and better systems — revenue is up, and targets are being consistently hit.
A Brand That Feels as Good as It Operates
Northway’s online presence now reflects their professionalism and growth — helping them stand out in a busy market.
Want a Smarter Way to Sell?
If your ready to build a reliable pipeline of quality leads and streamline your sales process, we’re ready to help.
