Case Studies
Northern Vans
Northern Vans is a trusted name in the used van market, offering a carefully selected range of high-quality commercial vehicles. Based in the North of England, they’re known for honest service, competitive prices, and a no-nonsense approach – exactly what tradespeople and business owners are looking for. But while their forecourt was busy, their digital funnel needed serious attention.
The Challenge
Before working with us, Northern Vans relied heavily on third-party platforms like AutoTrader, CarGurus and Motors to generate leads. This created a major bottleneck — unpredictable sales, limited brand visibility, and no direct relationship with the customers viewing their vans.
They knew they needed to build their own lead generation engine and streamline the entire sales process — from generating interest to closing the deal.
Our Strategy and Solution
We developed a high-performing, full-funnel Meta Ads strategy and implemented our powerful TOTAL CRM system to capture, manage and convert every lead effectively.
Meta Ads Management
We launched a structured Facebook and Instagram ads campaign tailored to buyers actively looking for used vans. From cold traffic to retargeting warm prospects, our creatives were built to stop the scroll, drive clicks, and fill their pipeline with qualified, inbound leads.
CRM & Automation Setup
To make sure no lead slipped through the cracks, we rolled out a centralised CRM system that does the heavy lifting:
- Automatically captures leads from ad campaigns
- Tracks and manages the sales pipeline
- Assigns tasks and reminders for follow-up
- Sends automated emails and SMS messages to keep prospects warm
- Helps the sales team stay focused and productive
The result? More leads, more conversions, more efficiency, and no more relying on scribbled notes or spreadsheets.
Building the Brand
We also focused on making Northern Vans stand out in a competitive market. From the look and feel of their Facebook and Instagram ads to the messaging used, we helped position them as a trustworthy, professional dealership that people want to buy from.
Results and Impact
Our combined marketing and CRM strategy delivered major results:
Consistent Flow of Quality Leads
Their Meta ad campaigns now bring in exclusive, inbound leads on a daily basis — directly interested in their stock.
More Sales, Less Stress
With a well-oiled system and a healthy pipeline, the team has seen a clear increase in monthly van sales.
Sales Process, Simplified
The new CRM system makes managing enquiries a breeze. No more missed opportunities, no more manual chasing.
Time Saved, Tasks Automated
Repetitive admin has been replaced with automation, freeing up time for the team to focus on what they do best — selling vans.
A Brand They’re Proud To Promote
With consistent, high-quality marketing in place, Northern Vans now have a brand presence that matches the quality of service they provide.
Ready to shift gears?
If you’re tired of unpredictable results from third-party platforms or just not enough quality leads in general, and want a Tip-Top lead generation engine for your dealership, we’re here to help.
