Case Studies
NEA Construction
NEA Construction is a trusted Sussex-based building company located on the South Coast specialising in high-quality loft conversions, garden rooms, and residential construction projects. Their quality work and excellent gallery of completed projects collected over the years speaks for itself. However when it came to finding consistent, quality work from within the local area via their own online channels, things weren’t quite as solid.
The Challenge
Before working with us, NEA Construction depended heavily on lead generation platforms like Bark, Checkatrade and TrustATrader. The problem? Low-quality leads, price shoppers, and an unpredictable job pipeline. They had no consistent way to generate high-intent enquiries through their own brand which made it difficult to scale the team or plan long term.
They needed a smarter, more reliable approach to lead generation and a central system to manage it all.
Our Strategy and Solution
We deployed a full digital overhaul combining Facebook and Instagram Ads, content creation, and the TOTAL CRM system designed for residential construction companies.
Meta Ads Lead Generation
We built a full-funnel Meta Ads campaign targeting homeowners actively looking for trusted local builders for loft conversion, garden room and large residential construction projects.
From loft conversions to custom garden rooms, our ads showcased NEA’s best work with striking visuals and crystal-clear messaging, driving inbound leads straight to their team (rather than through poor quality 3rd party lead platforms such as checkatrade).
Content That Converts
We created high-quality image and video content to position NEA as the go-to builders within an hour radius. From past project showcases to team-focused behind-the-scenes clips, their social channels now reflect the craftsmanship and credibility of the business building trust and authority even before the first call.
CRM System for Builders
To ensure every lead was properly managed, we implemented TOTAL CRM to:
- Automatically capture inbound enquiries
- Assign leads to team members with reminders and follow-ups
- Track project pipeline stages (from quote to signed job)
- Send automated email and SMS updates to prospects
- Provide full visibility on job status, pipeline value and conversion rates
Results and Impact
The transformation was immediate and game-changing:
A Consistent Flow of Quality Leads
With targeted ads in place, NEA now receives regular, high-quality inbound enquiries… no more racing to respond on lead portals and losing jobs purely on price alone.
A Brand That Builds Trust
Their new content strategy and social presence now reflect the quality of their work, helping them stand out in a crowded market.
A Predictable Job Pipeline
With better lead flow and a structured sales system, job bookings have become more consistent and scalable.
Room to Grow
With better marketing and internal systems, NEA has gained the confidence to grow their team with confidence and take on more projects.
Want Consistent Quality Inbound Leads too?
If you’re a construction company ready to stop relying on Bark and Checkatrade, we can help build a system that brings leads directly to your door and keeps them moving through your pipeline.
