Case Studies
MiCAP Group
MiCAP is a veteran-owned consultancy group delivering a range of professional services across security, risk management, strategic planning, and government advisory. With a mission rooted in integrity and service, they operate at a high level, but their previous website didn’t reflect that.
The Challenge
MiCAP’s leadership team needed a digital presence that would support the business’s next phase of growth. Their old website lacked clarity, visual impact, and didn’t effectively speak to their varied audiences including government stakeholders, private clients, and potential investors.
Worse still, they were losing out on meetings and opportunities simply because the site didn’t instil trust or represent the full value of what the business offers.
Our Strategy and Solution
We designed and developed a new corporate website for MiCAP that clearly communicated their expertise, service lines, and credibility all wrapped in a modern, clean design that aligned with their veteran-owned ethos.
Website Design & Build
Our focus was to:
- Present MiCAP as a trusted, capable, and future-ready consultancy partner
- Cater to multiple audiences: from government decision-makers to commercial prospects
- Create a clear breakdown of services across divisions and disciplines
- Highlight the leadership team’s experience and veteran-owned credentials
- Ensure the design felt sharp, serious and high-level — without being overcomplicated
The new site positions MiCAP as the credible, professional organisation it is — one worthy of high-level partnerships and investment.
Results and Impact
Since launching the new site, MiCAP has seen real commercial and strategic traction:
Opened Doors to Government Stakeholders
The new site helped the business start serious conversations with public sector contacts — something the previous site was actively hindering.
Secured New Clients Across Divisions
With clearer service breakdowns and professional messaging, new clients are engaging across multiple business lines.
Reinforced Investor Confidence
The updated design and messaging make MiCAP’s offer easy to understand and trust — supporting funding discussions and commercial growth.
A Website That Reflects Their Vision
The site now supports rather than stalls business development, giving stakeholders a clear and confident first impression.
Need a Website That Speaks to Stakeholders?
Whether you’re seeking investment, government contracts, or corporate partnerships, your website needs to do more than just look good, it needs to give people confidence in your vision. Let’s build a site that opens doors, not closes them.
