Case Studies
Direct Plumbing and Heating
Direct Plumbing and Heating is a Crawley-based business offering reliable plumbing and boiler services across West Sussex. With years of experience and a solid local reputation, the quality of their work was never in doubt — but their online presence was a different story.
The Challenge
After going out on his own, the business owner had a loyal client base from past work, but struggled to generate new leads without relying on referrals. The original website was outdated, underwhelming, and not fit for purpose. With no structured lead generation in place, it was nearly impossible to grow consistently.
They needed a professional website to reflect their standards and a clear strategy to bring in local customers actively looking for plumbing and heating services.
Our Strategy and Solution
We approached the project in two phases: first, we rebuilt their online presence with a high-converting WordPress website, and then we launched a targeted Google Ads campaign to generate new enquiries.
Website Redesign
We built a fully custom, SEO-optimised website that:
- Clearly showcases their services (boiler installs, repairs, emergency callouts, etc.)
- Builds trust with testimonials, accreditations, and certifications
- Loads quickly, looks clean, and works perfectly on mobile
- Makes it easy for customers to get in touch or request a quote
This became the foundation for all future marketing activity, a platform built to convert.
Google Ads Campaigns
Three months after the site went live, we rolled out a full-funnel PPC campaign targeting high-intent keywords across West Sussex. Thanks to the optimised website, we didn’t need separate landing pages, traffic could go directly to service pages and convert seamlessly. Campaigns included:
- Boiler installation and repair search ads
- Emergency plumber callout ads
- Localised targeting by town/area
- Conversion tracking to continually refine performance
Results and Impact
The results speak for themselves
300% SEO Ranking Growth
With a properly structured and optimised site, Direct Plumbing and Heating saw their organic rankings and impressions jump significantly within weeks of launch.
Higher Google Visibility
More search impressions, more clicks, and more qualified traffic, driven by both organic search and paid ads.
Consistent New Enquiries
PPC campaigns are now driving quality inbound leads directly to the website, without needing referral-based growth.
New Team Members
The client has been able to hire a second team member to help deal with the increased demands and enquires
A Brand That Reflects Their Work
The new website finally shows potential customers the same professionalism and quality the team delivers on every job.
Want a Website and Ad Strategy That Works Together?
If you’re in the trades and your website isn’t doing you justice, or you want more leads through Google, we’ll build you a system that actually delivers. Let’s talk about getting your next boiler job through the door.
